Market Research
Market research (also in some contexts known as Industrial research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Key features
- Market research is one of the key factors used in maintaining competitiveness over competitors.
- Market research provides important information to identify and analyze the market need, market size and competition.
- Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Services we offer
- Market mapping
- Pricing research
- Market forecasting
- Field market research
- Market needs analysis
- Market sizing research
- Competitive intelligence
- Market demand analysis
- Market potential research
- Market intelligence research
- Market research and analysis
- Market segmentation research
- Research and analysis services
- Marketing research and analysis
- Customer satisfaction tracking solutions
Case studies
- Financial dashboard creation for a equity firm
- Brand awareness study for a premium jewellery brand in Italy
- Financial and receivable operations for a SaaS provider in USA
- Financial planning and analysis operations for a telecom player in USA
- Competitive intelligence and best practices analysis for a digital health provider
- Brand awareness and perception mapping for a e-commerce player in South Korea
- Longitudinal data analysis for a leading app based cab aggregator in South East Asia