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    • Home
    • Verticals
      • Design and Development
      • Marketing and Analytics
      • Business Solutions
    • S & R
      • Services
      • Reseller
    • MSFT
      • Microsoft Azure
      • Microsoft 365
      • Dynamics 365
      • Office 365
      • Power BI
    • Insights
      • Blog
      • FAQ
    • Legal
      • Terms of Use
      • Privacy Policy
      • Refund Policy
      • GDPR
    • Contact Us

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Market Research

Market research (also in some contexts known as Industrial research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Key features

  • Market research is one of the key factors used in maintaining competitiveness over competitors. 
  • Market research provides important information to identify and analyze the market need, market size and competition. 
  • Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Services we offer

  • Market mapping
  • Pricing research
  • Market forecasting
  • Field market research
  • Market needs analysis
  • Market sizing research
  • Competitive intelligence
  • Market demand analysis
  • Market potential research
  • Market intelligence research
  • Market research and analysis
  • Market segmentation research
  • Research and analysis services
  • Marketing research and analysis
  • Customer satisfaction tracking solutions

Case studies

  • Financial dashboard creation for a equity firm 
  • Brand awareness study for a premium jewellery brand in Italy 
  • Financial and receivable operations for a SaaS provider in USA
  • Financial planning and analysis operations for a telecom player in USA
  • Competitive intelligence and best practices analysis for a digital health provider 
  • Brand awareness and perception mapping for a e-commerce player in South Korea 
  • Longitudinal data analysis for a leading app based cab aggregator in South East Asia 

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